Vision AI
Message development · Film concept · Production · Product explainers
Vision Search — Launch film
The outcome
A launch film and three complementary explainers, supported by production photography. Each piece gives the team a different way to introduce, explain or demonstrate the product — from a first encounter to a detailed conversation.
The challenge
Vision AI needed to introduce a new approach to e-commerce search without losing people in the technology. A compelling first impression was only part of the job: potential customers also needed clear answers about how the product works, its pricing and its use with Shopify.
The idea
Give each film a clear role in the decision. The launch film makes the idea accessible. The tech and pricing explainers answer the questions that follow. A longer Shopify walkthrough gives viewers space to understand the product in more depth.
The people and the production behind the launch and product stories.
What we delivered
We worked with the team on the structure and messages, then translated them into scenes, dialogue and product explanation. The campaign brings together the launch film, a pricing explainer, a tech explainer and a dedicated Shopify explainer.
Pricing — Make the value clear
A focused explainer that makes the pricing model easier to understand before a sales conversation.
Tech — Make the technology understandable
The team explains the thinking behind Vision Search, turning technical detail into a clear product story.
Shopify — Show the product in depth
A 15-minute walkthrough connects the product story to the experience of using Vision Search with Shopify.
Make the promise clear. Then give people the detail to understand it.
