BUDGET & SCOPE
What does a video cost?
The useful question is what your production needs to achieve. We build the scope around your goal, your audience and the channels that matter.
No finished brief or fixed budget needed. We can define both with you.
Three scopes. One clear goal.
01 / A focused film
One message, made clear.
A product explainer, company story or key campaign film. We define the message, develop the idea and plan the production around a clear purpose.
Typical scope: concept, shoot, edit and agreed delivery formats.
02 / A launch campaign
A launch that works together.
A main film supported by explainers, shorter edits or launch photography. We plan how the assets work together before the shoot.
Example: Vision AI — launch film, pricing and tech explainers, plus a Shopify walkthrough.
03 / A content package
More content from one plan.
Several creative ideas, products or channels planned as one production. The deliverable list sets out the individual films, cutdowns, formats and photographs.
Example: Hauptstadtkoffer — four commercials and 184 campaign photographs.
These are starting points, not fixed-price packages. We agree your deliverables, responsibilities and usage before production.
What shapes the investment?
01
Strategy & concept
How much needs to be clarified or developed: audience, message, creative idea, script and campaign structure.
02
Production
Shoot days, locations, crew, cast, travel, equipment and the practical complexity of the idea.
03
Post-production
Editing, sound, colour, animation, visual effects and the level of craft the film needs.
04
Deliverables
The number of distinct assets, versions, aspect ratios, languages, captions and channel adaptations.
05
Usage & licensing
Where, how and for how long the work will run, including music, talent and other third-party rights.
06
Timing & approvals
Your launch date, decision-makers and feedback rounds. A clear review plan helps avoid unnecessary rework.
INVEST WHERE IT MATTERS
Where not to cut corners.
A smaller scope can still be a strong production. Protect the things that make it clear, credible and usable.
01
A clear idea.
Who should understand what — and what should happen next? Agree the message before investing in the shoot.
02
Sound you can trust.
People need to understand and believe your story. Clean recordings, a thoughtful edit and sound design make that possible.
03
Formats built for the channel.
Plan the framing, cutdowns and captions early. A strong film should work where your audience will actually see it.
04
A plan for using the work.
Agree the channels, launch moments and asset owners with your team or agency. Deliverables need a clear role after delivery.
Make one production go further.
Agree the channels, messages and asset list before production. That lets us capture the right footage and photography together, instead of discovering missing formats after the shoot.
For ACADEMY, we produced 24 individual campaign assets for social media and YouTube. The asset plan made the campaign useful across channels from the outset.
Prioritise the assets that matter for your launch and channels.
Combine film and photography where the setup and schedule allow it.
Agree one feedback process and clear approval stages.
Define usage rights and future versions before the quote is signed.
A clear division of work.
We can lead the project from the first idea or work alongside your marketing team and agency. If strategy, a concept or a script already exists, we build from it and make the handover clear. Your proposal states who handles what.
Most productions take around 4–6 weeks. Scope, access and feedback shape the schedule. If you have a fixed launch date, we assess it with you before committing.
A scope you can decide on.
Tell us what you want to achieve. We clarify the approach, deliverables, responsibilities and timing, then prepare a tailored proposal. If you have a budget range, we can help prioritise within it.
Prefer to write? Send a 60-second enquiry. Personal reply within one business day. No call is booked automatically.
