NUCLEUS
Launch strategy · Creative concept · Film & content production
NUCLEUS One — Launch film
The outcome
NUCLEUS reported around 40,000 launch views on X and over 50,000 on LinkedIn, alongside inbound enquiries, reposts and editorial mentions. Across the wider collaboration, we produced five distinct video pieces and more than 200 photographs to support communication from launch through the first funding round.
What I really like about the team is that even with that complex product, a humanoid robot, we can again just lay back and the team is handling everything.
The challenge
NUCLEUS was bringing industrial robotics into the market and preparing for its first funding round. The communication had to make an unfamiliar product understandable and give customers, partners and investors reasons to take the company seriously — while the product and its story were still developing.
The idea
Turn the launch into the start of an ongoing story. The NUCLEUS One film introduces the product and the people behind it. The NUCLEUS II MAX brand story shows the next stage in an industrial setting. Focused social films, demonstrations and photography add concrete views of the work rather than repeating the same promise.
From the NUCLEUS One launch to the II MAX brand story: people, products and the work behind the images.
What we delivered
Working closely with the founders, we helped shape the messages, film concepts and content priorities around the company's next milestones. We produced the launch film and NUCLEUS II MAX brand story, followed by focused social pieces and a SHIFT demonstration film. Photography was captured across the productions to give the team a broader visual library.
NUCLEUS II MAX — Brand story
A closer look at the founders, the technology and its industrial application — extending the story beyond the first launch.
A clear first impression, followed by a body of work that makes the company easier to understand.
