Hauptstadtkoffer
Campaign concept · Film production · Photography · Social adaptations
KOTTI — Product commercial
The outcome
Four commercials anchor the product stories. Campaign photography and platform-specific edits give the marketing team options for the website, social posts and advertising — from a first visual impression to a closer look at the luggage.
Das Team von TiberVisuals hat unsere vagen Vorstellungen mit grossem Gespür analysiert und eine massgeschneiderte kreative Vision entwickelt. […] Unsere ersten Videos waren ein voller Erfolg, weshalb für uns sofort feststand auch die kommenden Koffer-Serien mit dem Team zusammen abzudrehen.
The challenge
Hauptstadtkoffer needed more than a single product film. Four luggage collections had to feel distinct, while the website and social channels needed a consistent stream of images and films the team could actually use.
The idea
Build each commercial around a recognisable travel situation, then plan the wider content alongside it. Film, photography and shorter edits share the same visual world, giving each collection a clear identity across different placements.
A selection from the 184 KOTTI/SPREE campaign photographs. Created for the same product worlds as the films, with options for social, the website and print.
What we delivered
We created four commercials for KOTTI, SPREE, MITTE and Q-Damm. The KOTTI/SPREE production also delivered 184 campaign photographs, supplied for social and print, alongside social adaptations in 16:9, 9:16, 4:5 and 1:1. The result is a practical library of campaign assets rather than one film the team has to keep repurposing.
SPREE
A second product story within the four-commercial campaign.
MITTE
A distinct commercial for MITTE, connected by the campaign’s visual language.
Q-Damm
A focused product film built around light, movement and detail.
A consistent campaign world, with enough variety for the next placement.
